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This plan represents the design of creative marketing materials and dissemination strategies to promote a new training program from BLI in partnership with ELC Broward County. Synthesizing Winning Performance (SWP) is a series of 8 full day business trainings scheduled for September 2020 – May 2021 in the field of early learning childcare. The ad campaign is structured to recruit an initial cohort of 20 or more childcare center or home based business owners, operators, administrators and those approved by ELC Broward who represent programs that are contracted as SR or VPK recipients.

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